Fine Art Photography Explained
The term fine art photography is probably a new term but it is so often heard now that it is a category by itself under the art of photography. Some people may, of course, be confused by the term ‘fine art’ being combined with ‘photography’. Since photography is an art form by itself, it is actually quite natural to combine it and come out with a fine art category.
Fine art, as we all know, is a form of art that showcases the artist’s skills in his or her masterpieces. Now, in this type of photography, instead of using brush and paint and canvas, the artist uses modern equipment, the camera, to express his creativity and piece of art. Thus, the artist cum photographer creates a masterpiece using light, camera, lens and digital photo editing.
Yes, this category of photography doesn’t merely mean the artist capturing pictures using his camera. Rather, the artist will capture images in a creative manner and further enhance his images using skillful photo editing. The image will be edited, or ‘painted’ using the computer, in such a way that it ended up as a beautiful piece of art instead of just a plain photograph.
Some photographers may scoff at this category of photographer artists and say that this group depends too much on the computer to ‘save’ their lousy photography skills. But let it be known that more often than not, the photographer is actually a very creative photographer who is able to capture creatively composed shots and then use his editing skills to further turn the images into works of art. The photographer is not merely relying on computer photo editing to save his ‘lousy photos’ but instead, he is using his artistic computer editing skill to further enhance and bring out the beauty of his work of art. It is rather similar to an artist who uses different colors to bring out his work of art.
Many people also tend to confuse an artistic photographer with a photographer who uses too much photo editing to enhance his photographs. To differentiate between photographers of different categories, you only need to look at his work. An artistic photographer will produce shots that are artistic, with depth and a composition that is similar to paintings while photographers of other categories, such as photojournalism or sports, will have a totally different style of composition, lighting and editing.
Nowadays, this special category photography can be applied to almost anything. If you want your pre-wedding photographs or even wedding day photographs to resemble that of an artistic masterpiece, all you need to do is to look for a skilled, creative fine art photographer to take gorgeous shots of you on your special day. You will not regret having such beautiful pictures of your wedding day or of you and your husband as photographs will last forever!
Fine Art Photography – Interior Design
Fine art photography can give a contemporary touch as an interior decoration element and can be framed choosing from a wide selection of matting and framing solutions to suit the interior decoration of the living space or office.
If you feel that your living space needs a change of mood, adorning the walls with fine art photography may be the right solution that could give the necessary impact to bring about such a change. Black and white photography in particular, has been regarded as an interior design element for many decades and has been used to give a classy modern touch to any interior living space.
Using the latest printing technology, fine art photography can be reproduced on canvass, stretched and hang directly on the wall to give a cool modern look to your interior decoration. Fine art photography is also regarded as a valuable investment by art collectors, especially when the piece is signed by the artist.
As an element of interior decoration, various subjects of fine art photography could suit different living spaces. A living room could be adorned with a variety of subjects according to the feeling the dwellers want to impart to it. Evocative black and white photographs of a city such as Paris, Venice or Rome for example, may give a romantic feel to the living space. Flowers may also impart a similar feel and basically any subject portrayed in a way that evokes romance, in any of the endless forms the theme can take.
It is said that photographs of natural landscapes have a soothing effect on the interior space where they are placed, which could affect in a positive way the mood of its dwellers. Color landscapes of sunsets or sunrises for instance, could bring a relaxing and inspiring mood in the living spaces and are particularly suited for bedrooms living rooms and halls.
Seascapes, pictures of beaches, lakes and basically any photograph with the theme of water, can be a good choice for the bathroom, where they may resonate with other decoration items and accessories having a similar theme or color.
Imaginative photographs of food, still lives with vegetables, fruits or photographs with a Mediterranean feel are often chosen for adorning the kitchen walls.
The choice of color or black and white photographs, is normally made according to the style of the interior, the furniture and the other decorative elements. Sometimes a colorful framing is used with black and white photographs and often this contrasty combination works well making the black and white image stand out. The color of the framing is normally chosen according to the color scheme of other decoration elements, furniture, accessories, etc.
Fine art photography, as compared to other forms of fine art, has the added element of being realistic. This intrinsic element of the medium, has the power of strongly engaging with the viewer. In fact, the subject of a photograph is always real, even when it is portrayed in a surrealistic manner. Reality, as pre-visualized by the eye of the artist photographer, is converted into a two-dimensional art form. A good fine art photography image embodies in itself the real world, or an interpretation of it, and the unfathomable world, to which aesthetics, creativity and inspiration belong to.
How to Start a Fine Art Photography Business
The definition of fine art, as defined by the Merriam-Webster dictionary, is “art concerned primarily with the creation of beautiful objects”. With such a “wide” definition of “beautiful objects”, the beauty is in the eyes of the photographer. Virtually anything can be fine art, a simple household item such as a fork, a nude body, travel, landscape, wildlife, a landscape. Not everyone will agree on what constitutes fine art, many years ago I was awed by the sight of the Sydney Opera House, and thought it was the most beautiful building In Australia. However I remember thinking that it perfectly complemented Australia, it would look pretty silly in the centre of Madrid. However if you don’t like the Sydney Opera House, then it does not matter how great the photo you are not going to like it. So whatever constitutes Fine Art photography is a pretty subjective decision. School of Photography give you a good idea of what will constitute in their view Fine Art photography.
For many photographers this is an ideal line of work, because it allows you to represent a part of your personality, through your work. It is possible to make a political statement by being a fine arts photographer. A clear analogy here would be the emergence of the acceptance of the gay male in photography, over the last thirty years. In it’s wide ranging definition it is possible to be more creative, and in this creativity be more personal.
There are a lot of resources on the Web regarding fine art. One of the better ones concerning resources. There are excellent links to photographers’ web sites, as well as grants available to the photographer. Because the definition of Fine Art photography is so wide, it has perhaps a more specific marketing need. Fortunately there are more ways to market them than just stock photographic galleries It may be advantageous for you to think about engaging the services of a full time sales representative. A sales representative will work with clients in the advertisement industry, the travel industry, and also graphic design firms. The advantage of employing a sales rep is that it leaves you free to create without the hassle of “cold selling”. If you are not a natural salesperson, it may be better for you to consider someone else doing the selling. That person should also be able to evaluate the true value of your work, be experienced enough to know where to get the prices, as well as having a proven track record in negotiating the best prices.
There are other advantages as well. Companies using a wide and diverse range of photographs, such as advertisement agencies, will have more time for a sales rep, who has a large portfolio of work, from different clients, than from one single photographer. By the nature of their work sales reps are normally found in larger cities and towns, they will have a large client base of their own, and will probably promote your work in specialised areas, such as food photographer, or portrait photographer. So how does the relationship work? Normally the sales rep will already have their own business, and they will work for you on a commission only basis. You will pay them approximately 30 percent of the assignment fee, that is the net fee, not the final figure with expenses added on.
How to work out if this relationship will be advantageous to you, balances many factors. If you have developed a highly personalised style as a photographer, then you need to target specific areas to sell the photographs. Perhaps you do not live in a large city and have the right contacts. You have already made a portfolio of work that you would like to specialise in. It may not be cheaper for you to hire a rep, because you may still have to advertise locally to maintain your own business that you have developed, but you are paying a rep on extra sales that you did not have before. It will certainly increase the profitability of your business if you have no time to devote to increasing the number of your clients. You have decided that this path is for you, – how do you go about it. One idea is to investigate the names of the best advertisement agencies nearest to you, your local reference library can be of assistance here, as can yellow pages. You can phone them direct and ask them the names and the contact numbers of their reps. The Writer’s Digest publish an annual “Photographer’s Market Book”, this book now lists photographic reps, and it will also help you market your work with lists of fine art reps, as well as galleries and stock agencies.
However you choose to market your business, the essence of what you need to do is to widen your client base. There is certainly more work in the marketing of certain photographs. However in today’s market place communication is as much as an art as creating the photographs. Not only is it important that you keep abreast with market trends, but you have to be in constant communication with your clients. Certain photographers’ enjoy the “Cut and Thrust” of aggressive marketing. If you don’t, then consider paying someone else to do it for you. Never underestimate the power of marketing, it is a very potent tool to help get your work shown to the people who are most likely to purchase it.
Do you really know as a photographer what you have to sell and it’s value. As a freelancer you can learn a great deal from advertising clients, They determine a niche for the product and then work on it’s development to promote it. A product is always promoted with a very specific client in mind. You must know your strengths as well as your weaknesses. For instance if you have a passion for taking seascapes, then it is pointless to advertise yourself as a portrait photographer. You need to find a way of getting your unique photographs to where they are going to maximize your profit.