Internet Marketing – How to Start As a Beginner
Internet marketing is like every other businesses, except that internet marketing is done strictly online without need for any physical transactions or physical contacts with buyers.
As the internet marketing business is now thriving like never before, more people wish to establish them themselves in this business. Internet marketing involves the buying, selling and distribution of a product or service on the Internet. Internet marketing has, over the years, become one of the most dynamic and fastest growing businesses throughout the world. The main reason for this growth is its availability in the world to millions (if not billions) of people. It is not easy to learn the basics of Internet marketing. However, it is also not beyond the beginners’ ability to learn rapidly: anyone with passion to do successful business on the internet can do this.
Basically, there are four areas we need to look at:
Designing a website is one of the basic skills you must possess before becoming an internet marketer. It used to be a requirement to have knowledge of HTML, CSS, XML, and other web design software languages. If you do possess these skills, you are be able to create websites according to your precise specifications. Apart from having these skills, you can join a website design platform (of which there are too many to go into here). These often have “drag and drop” templates. This will allow you to put up a very attractive website in almost no time at all.
These website templates are straight forward, and most have been designed for people who do not have the technical “computer language” skills to do their own programming. If the design of a website is not something you are good at, you can hire a good web designer to do the job for you.
The development of software is another category in Internet marketing business. In this category, you develop a tool (or software) according to a customers’ specifications and preferences. This is a difficult task because it requires complex inputs (and something simple like a single comma instead of a period will actually stop the software from working)!
Development of websites is an easier skill to master than this. Some blog or website owners do require the service of software/apps developers from time to time. If you have this type of skill set, you can make good money by offering this service to customers across the globe. Such development may also include setting up the contents of websites, helping people with affiliate marketing, blogging, etc.
Advertising of Products or Services
This is arguably the easiest of all internet marketing techniques. Advertising uses techniques such as search engine optimization, as well as the use of popular blogs/websites to improve ad visibility. The ads are usually posted on websites that have greater use and get a lot of traffic. Examples of advertisements are visible on both Google and Facebook.
The skills to do this are easy to learn and even easier to set up. This type of marketing is preferred by many internet marketers over the website design and software development styles of marketing.
Truly, all you need do is learn how to set up a blog or website and begin to send traffic to it. Once you begin to receive a substantial amount of traffic, you apply to an Ads Company to advertise on your website. Google AdSense, Facebook ads, and propeller ads, are good examples for you to look into. Search engine optimization and the placement of banner ads are excellent examples of internet advertising.
Selling of Products and Services
Probably the largest and most popular way to begin a career in Internet Marketing is by selling a product or service. Selling on the Internet is the most searchable opportunity and is a precondition for any internet marketing business. Most direct sales companies are now tending towards using the Internet as well. You will find that the majority of my articles, blog posts and YouTube videos are centered around this niche of Internet Marketing.
Although there are many, many marketers in this niche (and you may think there is “too much competition”- but you would be wrong!) the opportunities are truly endless. Selling products or services is basically a strategy that can reach a larger audience with fewer expenses.
Sales are made using email marketing, social media and websites. The method of selling depends on the company and the type of business or products you are trying to sell, as well as different methods of approaching your prospective clients. You can sign up to offer products through one of the auction sites on the internet (such as Amazon or E-bay) and earn smaller commissions with less overhead. Or, you can offer products directly and cut out the middle man! You can develop your own products very easily and keep all the profits. Or sign up affiliates to market and sell your products for you and pay them a commission and you keep the profits from that! (We will get into this in later articles).
Anyone planning on entering the internet marketing niche should learn at least one of the skills listed above as well as offer a product or service for sale. Internet business is just like every other business. In order for you to be successful, you must look at this as a job and not just fun. Make your business plan; plan your business; earn your money – but more importantly, offer a product or service that will leave the world a better place!
Look into starting an internet marketing business and be on your way to earning your fortune – on the Internet!
The Difference Between Satellite Internet and DSL
What is Satellite Internet? Getting high speed internet through satellite is called as satellite internet. Satellite internet is much faster than DSL or cable internet. Satellite internet can be accessed even in remote corners of the country. They are easy to install and operate. The internet speed is higher than DSL or cable internet. Satellite internet is also called as lightning fast internet connection. You can download heavy files in quick time and even listen to online radio uninterrupted. The internet speed is constant and does not fluctuate.
What is DSL? The full form of DSL is Digital Subscriber Line. DSL internet is faster than cable internet. It is a broadband internet connection and files can be uploaded and downloaded quickly. The most important point is that you do not require any new cabling to be connected to DSL internet. You can simultaneously connect through the phone lines for accessing internet and receive and make calls too. DSL internet is much more faster than dialup internet. While you opt for a DSL internet connection, you get a DSL modem for connecting to the internet.
The differences between Satellite Internet and DSL:
· You can stay connected to the internet always with the help of satellite internet. The satellite internet service provides two way internet access, which provides internet speed without fluctuations in bandwidth. While in DSL internet, the internet speed is not constant.
· Satellite internet does not require huge cabling or telephone connection to access the internet. The speed of the internet is also constant as satellite internet uses two way high speed internet. In DSL internet the internet speed depends on the telephone wires and in case there is some cabling fault then your DSL internet would come to a stand still. The better the quality of your telephone cable the better your internet speed.
· Satellite internet service can be accessed anywhere and at any time. You can use satellite internet even in remote places. DSL internet can be accessed where there are telephone lines.
· The downloading speeds of audio and video files are smooth while in DSL internet the files take a lot of time to download.
· If you stay in a city or a rural area the speed of the satellite internet would be the same while with DSL internet the speed would be high if you are near the main office of the DSL service provider. The farther you are located from the main office of the DSL service provider the lower the internet speed.
The best Internet solution: With technology improving day by day, the demand for internet with faster bandwidth and downloading speeds has increased and this in turn has led to satellite internet. With satellite internet there are no cables and no hassles for internet connection and installation. Satellite internet connection is more reliable than a DSL or dial up internet connection. If you feel that there is a need for changing your internet connection, then opting for a satellite internet connection would be the ideal solution.
Monitoring Employee Internet Use
Internet Abuse in the Workplace
The Internet has become an invaluable resource in the workplace, the world’s biggest reference library, social media center, and pornography outlet is now only a click away. This availability presents a significant risk factor for employer liability and costs employers thousands of hours in productivity each day. Monitoring employee internet use is one way to reduce employer liability, and whether or not you agree with the principles behind internet monitoring, many employers agree that it is a necessary evil.
Internet abusers range from upper management employees in private offices viewing hardcore pornography, to the department assistant in a cubicle that spends 3 hours a day doing online shopping, making travel arrangements, and paying bills through the company Internet. Internet abuse is endemic in the workplace and organizations are being forced to face the problem head on, or suffer the consequences.
Among the many consequences of internet abuse is a loss of productivity and scores of litigation issues such as sexual harassment, hostile work environment and discrimination. Monitoring Employee Internet access is one way that an organization can limit its liability.
Defining Internet Abuse
Defining Internet abuse is the first challenge, and creating an organization wide acceptable use policy (AUP) is the first step in the definition. An AUP defines what constitutes internet abuse in your organization. What was acceptable internet behavior in one organization may be unacceptable in another, so the AUP is a highly customized policy, based on the organizational mission. The organization determines what lines will be drawn when it comes to internet abuse.
The key to a successful AUP implementation in most organizations is similar to other policy development issues in the workplace. There must be “buy-in” from the “top-down”, in other words, the leaders of the organization must agree to the principles of the AUP and endeavor to push that policy down to the directors, managers and supervisors within the organization. The most critical stage of AUP development is dependent on upper management “buy-in” and their willingness to demonstrate the importance of this policy to the rest of the organization.
Holding a series of Internet workshops with the employees of your organization is one way to introduce your new acceptable use policy. As an educational session, an internet workshop can address the sensitive issues surrounding internet abuse in an open forum where employees can ask questions and provide input in a non-confrontational setting.
During the internet workshop, the organization can begin to educate the employees about Internet abuse and give them a chance to re-evaluate their internet habits at work. It is important to be as open as possible with your employees regarding your chosen methodology for enforcing the AUP.
For example, if the organization has decided to employ internet blocking technologies, the AUP should define the specific types of websites that will be blocked, for example, many organizations block pornography, “gross depictions” and “hate” websites. Discussing the types of websites the organization has decided to block and answering questions regarding the reasons for blocking will reinforce the organizational mission, and demonstrate the types of websites that are inappropriate within your organization.
If your organization is going to monitor and report on employee internet access, the workshop will give you a chance to show the employees what the internet reports look like, and discuss the circumstances in which they will be used. Taking the mystery out of what the organization is planning in regards to internet monitoring and blocking will reduce employee speculation and set new expectations throughout the organization.
Problems with Internet Monitoring
The technical aspects of blocking website access and monitoring employee internet access are not without problems. The software for blocking websites has advanced tremendously over the past 5 years; however, there are still problems with blocking “all” inappropriate websites and blocking websites that you did not intend to block. No system is perfect and you will need assistance from your selected software / hardware vendor in addition to your information systems department.
If possible, it is always better to meet, in person, with the vendor representatives prior to the purchase of any internet monitoring software. Voice your concerns with the vendor and secure “after sale” support with the vendor help desk. If you have an information systems department, make sure they are involved from the start of the project to help address any technical problems that the new system could bring.
Monitoring Employee Internet Access- the People Side
Outside of the technical issues that will occur, the people side of internet monitoring can be the most problematic of all. Even with the dissemination of information given at the internet workshop and taking great care during your policy development, some employees will, inevitably feel that internet monitoring is unfair. Given this fact, it is of the utmost importance that the internet reports are accurate, beyond question. Even if they are correct, there are still issues to consider. The scenarios listed below are examples of how employees could react if they are confronted with the accusation of internet abuse. Moreover, the excuses below may be completely accurate and good explanation by the accused.
“It wasn’t me!”
It’s always possible that some other person was on the accused employee’s computer surfing the Internet. Once a user steps away from the computer anything can happen. Another person sits down and starts using the computer logged in as the accused, everything they do on the Internet is recorded under somebody else’s name. One suggestion is to have the user lock their computer before leaving for an extended period of time; this will reduce the chances of mis-identification of the internet abuser.
“They have my password”
This is a similar situation to the one mentioned above, if I have a user’s password, I could log-in as the user and all of my internet access would be attributed to them. How they got the password is another issue entirely, however the user makes a good point and has a potentially valid excuse for an internet report that shows abuse.
“The Internet Report is Wrong”
This can occur if the monitoring software is setup incorrectly or if there are network issues causing identification problems. This is another reason why you want your information systems department involved from the start and technical support from the vendor who sold you the internet monitoring solution. Defending a internet report that shows abuse is a difficult when you don’t understand how the technical aspects of internet monitoring work.
The Bottom Line
Internet reporting is not an exact science, the reports could be wrong, and the person accused of Internet abuse may be completely innocent. The key is to research the potential offender and look into their history. People who abuse the internet usually have a history of doing so, so look into their past Internet use first and then look at the internet records on their computer. In short, do a “reality check”. Too often we take technology for its word and fail to look on the human side for insight that may confirm or make us question our suspicions. This practice will help reduce the number of errors that could be made during the investigation of internet abuse, and help the employer maintain their credibility.
Internet abuse is a fact of life in most large organizations today. Monitoring employee internet use and employing blocking technologies can be helpful in reducing employer liability and improving employee productivity. Developing an acceptable use policy to outline acceptable internet behavior in your organization is the first step in the process. To implement this policy successfully, the policy must be supported by upper, mid, and line level managers. The organization should endeavor, with enthusiasm, to educate the employees of the organization about internet abuse and share the organizations plans to monitoring use and block inappropriate websites.
Prior to purchasing a software or hardware solution for internet monitoring / blocking, a vendor should be selected and invited into the organization to explain the technical problems that can occur with internet monitoring and blocking technologies. During this vendor selection process it is very important to include your information systems department and other technical staff. Arranging after-sale support with your vendor of choice is highly recommended.
Finally, there is the people side of the problem. Internet monitoring and blocking are only as good as the software and hardware solutions that are developed. There are many ways that these solutions can fail, so doing a thorough investigation prior to accusing an employee of internet abuse is also highly recommended.