Getting Started Building a Successful Online Business!
It is true you can make money on the internet. You can make a lot of money on the internet. Online business is growing rapidly and there’s a reason for that. But starting an online business and starting a successful online business are not one and the same thing. Many people ask “How can I start an easy online business?” However, like any successful business idea the notion of an easy online business is a myth. A successful internet business needs the same attention to forethought as any successful business. Whether you are looking to start successful online store or successful home business the early stages require good planning, good organization and hardwork.
You will make money online with good planning!
The first step of starting a successful business online is the same step as starting any successful business. You need to plan your new online business as much as any other business. A home based online business is going to need to planning just as much as a home based cake business or delivery firm in order to succeed and make money online!
Only fools rush in!
Often, when people are starting a new online business their first impulse is to get online! This would seem to make sense. I mean how can you start an online business without being online? They then waste a lot of time and money searching the net for good hosting and snapping up web domains so they can quickly get started in their new online business. In truth though you are already online! And you are already working on your new internet business.
What kind of Online Business do you want to start?
The first thing you will need to plan for in your online business is what kind of business that will be! Are you trying to sell items on eBay? Start an online store selling a product of your own? Or start an online store selling someone else’s products? Are you going to start a website to market affiliate products?
Get a clear idea of what kind of online business you want and research it.
Having a clear idea of where your new online business is going is going to save you a lot of wasted time and money. Good research into what you will want to market in your online business will help you to choose wisely when choosing domains. How much traffic or web space you will need for your online store or your new online business website will determine which hosting option you choose and where you plant those domain names – especially, if you plan on having multiple sites.
What products will you sell and how will you market them?
Marketing tactics are going to be crucial to your online success. Knowing which path you are taking and what marketing methods you will be using is going to save you a lot of time and money in the future. It will determine what kind of site you will need and what marketing tools you will use. Good choices early on will help your business to achieve its aims quickly and mean any money you did spend on hosting and domains starting an your business was money well spent. Having a clear business idea and choosing the right products to sell on your website will increase it’s effect and help you decide the design and content of your site.
Get the proper training and online resources.
If you are completely new to internet marketing and online internet business, one thing that often proves crucial to success is proper training. Getting help and advice form the experts can save you a lot of time in learning skills of online business and have you running your internet business much more quickly and profitably. This needn’t break the bank and there is a lot of information out there.
Decide on a budget and research where best to spend it.
Lastly, decide on a budget! If you know how much you are prepared to spend investing in starting your business and how much money you want to make online then you can research the most cost effective way of achieving online success!
So in short! How to get started in building successful business online?
1. Make a plan and research it!
2. Decide what kind of business you want.
3. Decide what products are best for your business.
4. Decide how best those products will be marketed online.
5. Get the proper training and advice form experts.
6. Decide how much money you want to invest and plan accordingly.
7. Stick to the plan and don’t get distracted.
With the proper planning and strategy your business will be a success.
Of course this is only Step 1 to starting a new business online. But if you are serious about starting a business then this should be your most important step!
Online Business Directories – Are They of Any Use for Local Businesses?
1.) Online business directories are very beneficial for small businesses. You just have to know how they work.
An online business directory is a website submission service that allows your small business’s website to be added to a specific category where it can be searched for by interested visitors. These searchable online directories allow their visitors to search for websites and businesses that they find interesting or that they want to learn more about. Listing your small business on an online directory increases your website’s visibility on the web and helps to create inbound links to your business’ website. Online directories make it easy for people to find what they are looking for. All they have to do is jump online, which means that people could find your business’ website from their home, office or even while traveling.
2.) Want to know how online business directories work?
The concept of online directories is actually a pretty simple one. Online directories are very similar to the printed Yellow Pages in the real world, only these listings are only online. (Actually Yellow Pages.com is now also one of the biggest online directories as well.)
An online business directory is just a listing place for a number of websites. Any type of website could be listed in an online directory. Some online directories are huge and cover every topic that someone could create a website for, while others are very small and specific to a specific niche. This means that online directories will direct you to just about any website that you want to find. All you have to do is perform a search in the online directory for a specific topic, or browse through the various categories until you find the type of websites you are looking for. When you perform a search you will be given a list of all of the websites that relate to your search term. You will be presented with a number of links to these websites and each link will have a short description of what you are likely to find on the website. You can read the descriptions and choose to click on the website that best suits you.
3.) Being listed in an online business directory can give your small business more exposure!
Exposure is important for all business marketing strategies. After all, the more people who are exposed to your business the more people are likely to utilize your business’s services. If online viewers aren’t able to see your website, they likely don’t even know it exists and they probably aren’t going to purchase your products or services. Listing your business’ website in online directories helps your website to gain exposure. Thousands of people use online directories every day to find things they are interested in. These are people who are actively searching for websites that are directly related to your products or services. They are already looking- all you have to do is make it easy for them to find you. Online directories will expose your business to more online visitors, which could increase traffic to your website.
4.) Being listed in an online business directory can also boost your SEO efforts!
Online directories offer several search engine optimization, or SEO, benefits as well. Firstly, these online directories offer you more inbound links. When an online visitor sees your website link in an online directory, they will be able to click on it and be instantly re-directed to your website. This is a great way to increase traffic. It is a great way to improve your status in the eyes of search engine crawlers, too. The more backlinks that a search engine crawler can find, the higher they will rank your website. This is especially true of authoritative online directories. Being linked to a major online directory, such as Google My Business, will give your website more relevancy in the eyes of Google’s search engine crawlers. This will result in a higher page ranking on the SERP. As you know, a higher search engine result page rank you get, the more people are going to click on your website link.
5.) Where’s the best place to start looking at online directories you should be in? Start with your competitors!
You will probably want to consider listing with the top 10 online business directories, as these will be used by a lot of people and will offer higher relevancy and authority in the eyes of search engines. Google My Business is a large general-interest directory that you will want to list your small business with. If your website sells tangible goods, you may also want to consider listing it in comparison shopping websites and product listings directories. Studies show that 42% of consumers will look at a comparison shopping website before they decide to purchase a specific product.
The best way to figure out which specific online directories your small business should be listed in is to start with your competitors. Take a look at your local and niche-specific options and figure out if your competition is already listed. If they are, you need to be listed too. If they are not listed, you want to list your website anyway as a way to beat them to the punch. In some situations it may not make sense for you to have a listing in a specific online directory, even if your competitors are listed in it. Your goal should be to be listed in every relevant and niche-specific directory you can find as well as many of the major directories, but not so many directories that you appear as spam.
6.) Listings are important, but they’re just the beginning. You also want to make sure you have reviews!
Local listings in online business directories are a great way to market your company and get the word out about your business and what you do. However, if you don’t have any positive reviews within those local listings they can do more harm than good. This is because when reviewing all the different businesses within your industry or category, users will always look to the reviews to give them a better idea of the service and quality of product they can expect. And if you don’t have any reviews but your competition’s page is filled with positive reviews, you’re sending customers directly to them instead of to you. You can get more reviews by using surveys, providing incentives, having a tablet with the review site already up to hand over to customers, responding to reviews already up, and by knowing when and where to refer customers.
7.) Remember that once you’re listed you need to track, track, track!
It will probably take some time to see the results of listing your small business’ website in so many online directories, but eventually you will see results. The best way to find the perfect combination of online directory listings for your business is to use some sort of tracking or analytics system. You will want to be able to see how many people clicked on your website links from within the directory and if your website has shown increased traffic since then. You will want to stop wasting your time with online directories that are not producing results and increase the time and effort you spend on online directories that are productive.
In summary, here are 3 critical reasons why your business must take advantage of the top online business directories to help you get more customers.
- Maximize Exposure: Every day potential customers are searching for businesses in your area to help solve their problems. And more times then not they’re finding these businesses on online directories.
- Social Proof: When prospects find a business online they read reviews to make sure they’re making a good decision. Having customers post positive reviews on your listing will build tremendous credibility and prove to everyone that you’re a reliable business that can be trusted.
- Low Cost: Most of the top online business directories are free to use. Making it one of the best marketing values your business can have.
Online Business Degrees
Have you have made the decision to get an online business degree but do not quite know what business area to specialize in? If you are looking for flexibility, it is hard to think of another field as vast as business. Online business degree programs tend to incorporate classes from all specialties of business, giving you the knowledge to tackle any business project. You may choose a general online business degree such as an online business administration degree or you may specialize by pursuing a specialty such as an online accounting degree. To help you decide, here is what you can expect to learn in the many online business degree programs that are offered.
Online Accounting Degree
Accountants are essential to all organizations, as accountants log income and assets. To remain competitive today’s economy, organizations are actively seeking job candidates who are thoroughly knowledgeable of accounting theories and practices. Upper level positions in accounting are always available for those with the essential understanding of generally accepted accounting principles practiced in today’s accounting profession. An online accounting degree will provide you with the knowledge of financial, managerial and tax accounting practices. Besides organizing and preparing a company’s financial statements, accountants are may also get involved in projects such as reviewing new accounting technology and evaluate financials for mergers and acquisitions.
Online Business Management Degree
For ultimate flexibility it’s difficult to think of a degree as valuable as an online business management degree. Organizations are actively seeking job candidates who are well-rounded in their knowledge of business practices and management methodologies. For those with the understanding of the skills to effectively direct the required imperatives that today’s marketplace demands, upper level positions in management are always available. An online business management degree will teach you critical communication and problem-solving skills, along with practical knowledge about how businesses operate and function successfully.
Online Business Administration Degree
Can’t decide what business specialty to pursue? If so, then an online business administration degree is the way to go. With a degree in Business Administration, you will learn all of the fundamentals required in business & management including communication, critical thinking, strategizing and problem solving. An online business management degree is your ticket to a wide variety of specialties, from office management and accounting to financial administration and human resources.
Online Communications Degree
With an online communications degree, you will become a vital part of any company seeking to stay on top of the fast-changing communications curve. After obtaining a an online communications degree, you will have a thorough knowledge of the different methods of communication including print, television, radio and the web. You will also learn the best practices to apply whether the you are trying to get a message across to one person, a community, or the entire world.
Online Finance Degree
The finance of any organization must be properly managed to make sure that the company is profitable and an online finance degree would make you invaluable to any organization as you help them to stay above their profit margins. With an online finance degree, you’ll learn the principles of accounting and finance, asset and debt management and financial analysis. After obtaining your online finance degree, you will know how to plan, evaluate and manage a company’s financial position and make recommendations to improve a company’s standing.
Online Human Resources Degree
As companies hire new recruits, companies turn to their human resources team to assist them in the company’s growth. Your online human resources degree can make sure that you have a thorough understanding of human resources practices to help any organization grow. There is more to human resources than just interviewing and hiring. Earning an online human resources degree will not only provide you with the skills to interview and recruit new staff for a company, but you will also learn about employment law, labor policies, and proper hiring and training procedures.
Online International Business Degree
When companies have reached a maximum in their U.S. market share, companies often look to grow by gaining market share abroad. With an online international business degree in, you will be much sought after since you have the knowledge to take any company to an international level. An online international business degree will combine basic principles of business theory and management with an international focus. With the knowledge you gain, you will learn about the factors that affect international business activity and how to face roadblocks that international companies run into.
Online Management Information Systems Degree
Information is the lifeblood of every company and companies rely on MIS personnel to make sure that information is handy and can be shared in the fastest way possible. With an online degree in Management Information Systems, you will have a great understanding of both information and technology and how to combine the two together. Earning an online management information systems degree will teach you how to think like a businessperson and a programmer, enhancing your understanding of technology within the business world. This will allow you to deliver information technology solutions to any organization.
Online Marketing Degree
The deeper we move into our fast-paced information age, the more important it is for corporations to invest in people with the most current, cutting-edge, marketing knowledge and expertise. An online marketing degree will provide you with this expertise. With an online marketing degree you will learn necessary skills related to marketing strategies and planning, price setting and product development, how to identify key customer needs and trends, how to promote products and services internationally, different communication avenues available in the digital age, and creative approaches that will arm you with the latest in vital marketing information.
Online Masters of Business Administration – MBA
An online MBA – Masters in Business Administration will give you the credibility you need to succeed in a competitive business environment. Earning an online MBA will broaden your chances of success as you will learn how to think like a business owner. An online MBA will also train you in critical thinking and enhance your understanding of the business and financial world.
Online Business Degree Programs
As you can see, an online business degree will prepare you for any career in the business world. Whether you want to join a corporation, already work for one, or want to start your company, an online business degree will embark you on your journey to success.
The Power of Online Business Directories and How to Get Started Fast
More and more small businesses today are using online business directories to their benefit. If you run a small business, you likely spend a great deal of your time thinking about your marketing plan. online business directories can be a great addition to your current small business marketing strategy. Those sites can help your small business expand its website traffic, increase the likelihood that your website will be found by interested visitors and increase your bottom line. If you haven’t taken a look at those directories and considered how your small business could use them to increase its market presence, then now is the time to start!
What Are Online Business Directories?
There are many different types of online business directories available on the Internet. Each of these sites serves a specific purpose and can be used by your small business in specific ways.
An online business directory is a website submission service that allows your small business’ website to be added to a specific category where it can be searched for by interested visitors. Listing your small business on an online business directory increases your website’s visibility on the web and helps to create inbound links to your business’ website. This places make it easy for people to find what they are looking for. These directories can be accessed from just about anywhere that has an internet connection. This means that people could find your business’ website from their home, office or even while traveling.
Every website that is submitted to an online business directory is placed in a specific category. These categories can range in how they are organized. Some are organized by business-related categories, some are organized according to personal preferences and others are organized by subject. Each category consists of several websites relating to a specific topic. Each website listing features the name of the website, a direct link to the website and a short description of the website. Interested Internet visitors will be able to browse through the various categories in the directory and locate websites like yours that they may be interested in visiting. Essentially, those places make it easier for any visitor to find your business’ website.
How Do Online Business Directories Work?
The concept of online business directories is actually a pretty simple one. These webistes are very similar to the Yellow Pages in the real world, only these listings are only online. (Actually Yellow Pages.com is now one of the largest online directories as well.) A directory is just a listing place for a number of websites. Any type of website could be listed in an online business directory. Some directories are huge and cover every topic that someone could create a website for, while others are very small and specific to a specific niche.
Let’s use an example. Say you are a model airplane enthusiast and you want to find some websites that cater to your specific interest. You could look through a huge online business directory such as Google My Business and find several dozen websites that are related to model airplanes. Or you could look for an online business directory that is niche-specific, which means that the entire online business directory would be based on hobbies such as model airplanes. With a niche-specific directory you may find even more websites that are based on your specific interest than what you could find on the larger directories.
Since online business directories are organized by categories, finding websites that relate to a specific interest such as model airplanes is very easy. You could find information and websites about model airplanes in your local region too, if you use a regional-specific online business directory. So if you live in Phoenix you could find websites that relate to both model airplanes and the Phoenix area. These places will direct you to websites that you want to find. All you have to do is perform a search in the online business directory for a specific topic or browse through the various categories until you find the type of websites you are looking for. When you perform a search you will be given a list of all of the websites that relate to your search term. You will be presented with a number of links to these websites and each link will have a short description of what you are likely to find on the website. You can read the descriptions and choose to click on the website that best suits you.
There are many different types of websites that you could find under a specific topic as well. For example, if you search several of those sites for information relating to model airplanes you may find websites that are about building model airplanes, flying model airplanes, creating historically accurate model planes, tips and instructions about how to fly model planes, websites that sell model airplanes and charters and associations that you could join regarding model airplanes. These are just a few of the examples you could find using an online business directory. There are simply too many topics to list them all here.
You can see how anyone can use an online business directory to find websites relating to things that interest them. As a small business owner you can see how potential customers of yours are using those web sites too. Now that you understand how online business directories work it is time to see how they can work for your business.
How Do Online Business Directories Benefit Small Businesses?
There are many benefits associated with listing your small business in an online business directory. The more directories you can use to list your business the more benefits you will reap. Here are some of the benefits of using online business directories:
Exposure is important for all business marketing strategies. After all, the more people who are exposed to your business the more people are likely to utilize your business’ services. If online visitors aren’t able to see your website or even know that it exists, then they probably aren’t going to purchase your products or services. Listing your business’ website in those sites helps your website to gain exposure. Thousands of people use these websites every day to find things they are interested in. These are people who are actively searching for websites that are directly related to your products or services. They are already looking- all you have to do is make it easy for them to find you. These sites will expose your business to more online visitors, which could increase traffic to your website.
- Increased Traffic
There are several ways that these directories can help you increase the amount of traffic your website receives. For starters, the more exposure your website has the more people are likely to visit it. But these websites offer more than just exposure from potential viewers. They also offer exposure to the various major search engine crawlers like Google and even YouTube. This increases the chances that your website will appear on major search engine results pages, or SERPs, which will allow more people to see the website when they perform a regular search. Both search engine optimization exposure and exposure to more people who are searching for your website could result in increased traffic to your small business’ website.
- Cheap Advertising
As a small business owner you already understand the importance of advertising. You know that it helps customers to find your business and recognize your name and brand. You probably have little room in your budget for more advertising right this moment. That is one of the major benefits of listing your business’ website in an online business directory. Online business directories are inexpensive to join and they offer a lot of exposure for the price. Some of these sites will allow you to list your business for free, while others will charge a minimal fee. Either way, you are getting a lot of exposure for far less money than you would spend on a TV or radio advertisement spot.
- Professional Appearance
You want everything about your business to look professional in the eyes of your customers. A professional appearance enhances your status and makes customers more likely to patronize your business. Online directories help you to look like a professional business. When an online consumer sees your business listing in an online business directory, they will consider your business to be an authority on the subject and a professional place to do business. Unlike a search that is performed on a major search engine like Google, where there is little difference between the legitimate websites relating to a topic and the less than useful websites, those places are mostly legitimate websites. Online consumers are more likely to trust what they see on such sites.
- SEO Benefits
Online business directories offer several search engine optimization benefits as well. Firstly, these directories offer you more inbound links. When an online visitor sees your website link in an online business directory, they will be able to click on it and be instantly re-directed to your website. This is a great way to increase traffic. It is a great way to improve your status in the eyes of search engine crawlers too. The more backlinks that a search engine crawler can find, the more relevant they will rank your website. This is especially true of authoritative sites. Being linked to a major online business directory, such as Google My Business, will give your website more relevancy in the eyes of Google’s search engine crawlers. This will result in a higher page ranking on the SERP. As you know, a higher search engine result page rank you get, the more people are going to click on your website link.
- Increased Revenue
When more people are able to find your website it increases the chances that they will visit your website. When people visit your website they are more likely to purchase your goods or services. This means that these sites can help you increase your revenue stream. Online business directories are good for your bottom line.
- Increased Brand Recognition and Customer Interaction
When an online viewer locates your website though an online business directory, they are more likely to remember your business’s name and directly interact with it. Online business directories can help your business stand out to customers as well. Overall, listing your small business in an online business directory will help you to create a more comprehensive and effective online presence.
Listing your small business’ website with several online business directories will help more people find your website, whether they are specifically searching for it or if they are just browsing. In addition to gaining exposure, appearing on those sites will provide major SEO benefits, which will help search engines find your site. Increased exposure and higher search engine rankings will result in more traffic to your website, which will result in higher revenue.
There are many different types of online business directories, from large global directories to small, niche and location-specific ones. Some examples of other types of online directories can include reciprocal link directories, free directories, paid directories, Business 2 Business directories, theme-related directories, small business directories and many, many more.
Why You Should Consider Listing Your Small Business in an Online Directory
Apart from the concept that online business directories will increase the amount of exposure your website gets and help with your SEO strategies, they are also a very effective way to directly target potential customers. Places like those make it easy for online users to find something they want. According to a study performed by Burke, 8 out of 10 people will use a print or online business directory to find companies or products they are looking for. The same study also suggested that 8 out of 10 people who use these directories to locate a business do so with the intent to purchase a product or service from them. This is a very effective form of targeted advertising. The customer already needs or wants your product or service and you can directly target them by listing your website in an online business directory.
Another reason why you should consider listing your small business has to do with your return on investment, or ROI. Since the potential benefits of getting increased website traffic are great compared to how much you will have to spend to list your website in an online business directory, you can see a great return on your investment in the form of increased revenue. You also want to keep your brand and your company name in the minds of consumers at all times, which is something else that an online business directory can help with.
What Online Business Directories Should You Use for Your Small Business?
Even though listing your website in many online business directories will improve your website’s exposure and SEO ranking, it is not effective to just SPAM your website into every single online business directory you can find. You will want to take some time to consider which specific site will give you the best ROI. The best option is to find a great combination of directories to join. If you run a small business, the best place to start may be with a local directory. This is because most people will search for businesses in their area they can patronize. Local market and niche-specific online directories can offer extremely targeted advertisements to potential local customers.
After your business is listed in these directories you can take a look at the larger and potentially more expensive general-interest directories. You will probably want to consider listing with the top 10-15 online business directories, as these will be used by a lot of people and will offer higher relevancy and authority in the eyes of search engines. Google My Business and LinkedIn are large general-interest directories that you will want to list your small business in. If your website sells tangible goods you may also want to consider listing it in comparison shopping websites and product listings directories. Studies show that 42% of consumers will look at a comparison shopping website before they decide to purchase a specific product.
The best way to figure out which specific directories your small business should be listed in is to start with your competitors. Take a look at your local and niche-specific options and figure out if your competition is already listed. If they are you need to be listed too. If they are not listed you may want to list your website as a way to beat them to the punch. In some situations it may not make sense for you to have a listing in a specific online business directory, even if your competitors are listed in it. Your goal should be to be listed in every relevant and niche-specific directory you can find as well as many of the major directories, but no so many directories that you appear SPAMMY.
In addition to listing your business in online business directories, you also need to maintain these listings. It is important for your online business directory listings to be up to date and accurate, or else you could just be wasting your time. If your directory information seems out of date your customers will probably look elsewhere.
It will probably take some time to see the results of listing your small business’ website in so many online sites, but eventually you will see results. The best way to find the perfect combination of online business directory listings for your business is to use some sort of tracking or analytics system. You will want to be able to see how many people clicked on your website links from within the directory and if your website has shown increased traffic since then. You will want to stop wasting your time with online directories that are not producing results and increase the time and effort you spend on sites that are productive.
Best Practices for Listing Your Small Business in Online Business Directories
Now that you understand why your small business should be listed in online business directories and have started locating the directories that you want to be listed in, you are ready to begin creating your business listings for submissions. Here are some tips and best practices for listing your small business in those directories.
- Start by choosing local directories and directories that are niche-specific. So if you own a model airplane hobby shop in Phoenix, make sure you find a local Phoenix business directory and a directory that is related to model airplanes. If you can find a model airplane hobby directory for the Phoenix area, you are all set.
- Once you’re in local directories, start searching for larger and more generalized directories. Pick directories that get a lot of traffic and that are listed highly on major search engines like Google. A higher search engine ranking means that the directory will be considered as both authoritative and relevant in the eyes of search engines, making any links you get through these directories more valuable to your SEO strategy.
- Include all of the relevant information regarding your small business in your website’s directory description. This should include your business’ name, location, telephone number, contact information and possibly reviews, business hours and anything else that is relevant. Add in photos, maps or other interactive features if the directory lets you.
- Try to keep your information consistent across all of your online business directory listings. This will help your website to retain its credibility in the eyes of search engines and will assist with your SERP rankings.
- Try to make your business stand out by offering an explanation of your business or any specific message the customer should know in your description.
- Keep all of your information up to date. This may mean frequently updating all of your listings several times per month.
- Allow customers to leave positive reviews and use them in your listing if the directory allows it.
- Always be professional and consistent with your business’ listings and message. This includes any information regarding your brand.
- If you sell products or services to a local market, make sure your business is listed in a local business directory. Include geo-specific keywords and information. An example would be: “Dave’s Model Plane Shop” + “Phoenix”.
- Optimize your website for SEO purposes and include the relevant keywords in your meta titles and listing descriptions. Keyword research is important.
Get Listed in the Top 10-15 Online Business Directories
Now is a great time to get your small business listed in the Top 10-15 sites. There are few other Internet marketing techniques that will offer so many benefits for such a small investment on your part. Listing your business in an online business directory will increase your website’s online presence and help more people find you, which can help you increase your business’s revenue.