Real Estate Websites

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101 Tips for Effective Real Estate Website

1. Never use pronouns like we and us in your website, instead, write a name.

2. Make your visitor comfortable by encouraging his/her confidence in your
website and remove every uncertainty you can.

3. Your website should focus on lead capture rather than drawing useless
traffic.

4. Offer listings or virtual tour of your website to your visitors.

5. Do not burden your website with too much stuff.

6. You cannot control visitor’s action but try to move them along a preferred
path.

7. Avoid spelling mistakes and other grammatical mistakes in your website
content.

8. Compare your website with the competitor’s website but do not copy.

9. Include a ‘Resource’ section for your website.

10. Add excellent quality articles to your website in order to improve real
estate marketing. Adding articles to your website will make it search engine
friendly.

11. Improve the keywords on your home page and every other page by following SEO
guidelines.

12. Add useful content in order to attract leads from your website.

13. Try to offer online support using online forms and emails.

14. Publish your press releases.

15. Submit your articles to other article directories.

16. Create a blog for your website and write on it regularly.

17. Add a forum to your website or add link of your website to other forums

18. Add your website to major and minor search engines, so that any person can
see your website.

19. Try to expand your website by adding more of quality content that is not
only appealing but attractive enough to catch visitors to your website.

20. Increase your knowledge of internet technology and the tools you can use to
promote your website.

21. Share your website link with other websites and vice-versa, irrespective of
their page rank.

22. Eliminate all points of attrition present in your website.

23. Use RSS Feeds on your website to provide visitors with fresh news every time
they visit your website.

24. Never relocate your blog once it has been there for a long time.

25. Promote your blog by listing the same in blog directories

26. In order to capture maximum leads from your website, use both online and
offline marketing tools on your website.

27. Get your website address printed on your business card or every postcard you
send.

28. Try to add keywords in hyperlinks as search engines do read the text within
hyperlinks.

29. Offer an eye catching report about real estate on your website and offer
them to the visitors for free.

30. Offer tips for first time home buyers and other relevant information in your
blog

31. Allow users to choose the option of contacting them by phone or not.

32. If you are losing visitors to your website then add more valuable and useful
content.

33. Use pay per click advertising method for your website. Go for Google AdWords.

34. Work in partnership with other website owners and try to overcome your
weaknesses.

35. Never use same real estate strategies on your website as found on others.
Use new strategies of real estate that could not be found on any other website,
as this will help the visitor to remember your website.

36. Design your website for your visitors and not for the competitors.

37. Research the top keywords for your website and dedicate one separate page
for each of the top keywords.

38. Add a sitemap file to your website in order to get listed in search engines.

39. Provide easy navigation to the visitors.

40. Add an html sitemap for your visitors to read and follow the links present
within your website.

41. Use imagination while framing new real estate marketing strategies.

42. Never repeat your real estate strategy.

43. Adopt modern ways of communication in your website.

44. Visitors who sign up on your website must be sent a professional and
enthusiastic message.

45. Provide a clean and simple home page to the visitors.

46. Offer direction to visitors even though they will make their own move.

47. Be interactive with your website visitors.

48. While linking to other websites try to capture the links wisely.

49. Add another website along with your first website, in order to attract other
visitors. Sometimes, the visitors who aren’t satisfied with your first website
may become a lead on your second website.

50. Clean up the unnecessary posts from your blog regularly

51. Ban users from blogs that are real estate agents and are trying to take up
your business.

52. Never post your email address directly on your website otherwise you will be
spammed daily with tons of junk email.

53. Provide your visitors with a free real estate book that should title
something like, “XX Secrets to real estate marketing” or “Make money with real
estate”.

54. Improve your website’s credibility by making it more attractive and
inviting.

55. Use every weapon you have got to beat your competitors.

56. Use all the latest technologies on your website but in a wise manner.

57. Add your blog to real estate encyclopedia like Inman Wiki.

58. Improve your website presence by adding your website in each and every
search engine.

59. Check your website statistics and analyze the weak points.

60. Track your website’s visibility using Google Analytics.

61. Spread your website link through emails, blogs, posts, forums, etc.

62. Foremost objective of your website should be lead generation.

63. Provide your visitors the option to create and add pages of their choice.

64. Provide promotional tips to your visitors for free.

65. Make your website Google friendly.

66. Target negative keywords also for your real estate website.

67. While adding articles go for quality and not quantity.

68. Make your website load faster.

69. Reduce the size of images you use on your website.

70. Add Google ads on your website in order to generate revenue.

71. Choose a domain service that offers uninterrupted service with 24 hrs.
Uptime.

72. Provide your visitors a free eBook when they contact you using the contact
form.

73. For a real estate to be effective, answer your customers within the least
possible time and not more than 24 hrs.

74. Provide other valuable downloads to your members.

75. Put pictures of the property you are selling on your website.

76. Point links that are useful to your visitors.

77. Don’t make your website page too lengthy. It should not me more than 1000
words.

78. Provide specific information to the visitor instead of useless and lengthy
content.

79. Include meta tags in your website

80. Target a specific market first instead of targeting the entire country at
once.

81. Be patient while promoting your website as the effects are seen in long
term.

82. Use MLS feeds

83. Provide a Google map of the area or the property you are selling.

84. Allow multiple listing enquiries.

85. Update your website content on a weekly basis.

86. Allow the users to see the listing in one click instead of following a long
path to see a particular listing.

87. Add Google feedback to your website.

88. Add a mortgage calculator to your website.

89. Add testimonials from your past clients so that visitors can learn about
your credibility.

90. Do not use pre-designed templates or frame-based sites as they hurt you on
the search engine rankings.

91. Let the user know about your background by creating an about us or about me
page.

92. Try not to use Flash technology on your website as it also hurts the search
engine rankings.

93. Arrange home buying seminars on your website.

94. Make sure you retain ownership of your website; a lot of web design
companies will own the site even after payment.

95. Do not overwhelm your potential clients with useless cookie cutter articles
provided by a lot of web design companies; instead try giving them useful
content yourself.

96. Gain control on the content of your website. Ask your web designer to give
you the ability to easily edit and add content to the site yourself.

97. Do not use pop-ups to annoy to potential client on your site.

98. Always post your website link within the signature of blogs and message
boards.

99. Make sure your website appears on all resolutions without having to scroll
horizontally.

100. Check the site in multiple browsers to ensure browser compatibility.

101. Finally, post your links in any relevant online resource but make sure not
to spam. This will not only help you in your rankings but also build your online
credibility.

5 Steps to an Extremely Profitable Real Estate Website

Real estate websites are popping up all over the internet so when will you get on the boat? I hope before it’s too late. CNN and CNBC talk about the Real Estate market in a recession every day and how it probably won’t come out for another year or so. There is no better day than today to get off your butt and create a profitable real estate site for your business. Whether you are an agent, realtor, broker or landlord, you need to have a site for your business in order to compete and succeed. Below you will find five steps to a profitable real estate website.

If you have any questions, please feel free to ask by following the link to my website in the author resource box at the bottom of this article.

1. Real Estate Website Design: The design of your real estate website should be simple, straight forward and logical. You will basically want to spoon feed information to your visitors. You will have less than 10 seconds to capture your visitor’s attention and keep them from clicking that nasty back button. If you don’t do this, your visitors will quickly realize that your site isn’t worth their time and they will click off of it just as quickly as they clicked on to it. So, how do you do this? I suggest starting with a blank slate. Either hire a professional website designer & developer to do the project for you (PLEASE DO NOT OUTSOURCE YOUR PROJECT OUT OF THE COUNTRY) or take on the project yourself. It might be a cost efficient way to produce your website, but you are hurting American jobs in the long run – one of the reasons why real estate in America is in a recession. Real estate web design is not a complicated task because it is basic and straight forward. I recommend using a site design that is professional, modern, clean, organized and classy. These are qualities that the average house buyer would probably like to see in their new home, so why not have them in your website? A good website design will consist of intuitive navigation, organized content/copy and use of professional images of happy people smiling.

2. Real Estate Domain Names: Choosing a domain name may be one of the easiest tasks and it may be one of your most difficult tasks at the same time. Consider hiring a professional website design company such as MJM Design in Cleveland, Ohio (Google MJM Design Cleveland) to pick out a quality domain name for your real estate website. Choosing a catchy domain name will help draw in visitors and we all know it, it’s a fundamental truth, the more visitors the more business you will bring in. It’s like fishing, if there’s no fish why put your hook in the water in the first place? Real estate domain names are sometimes hard to get because they are registered already. If you realize that the domain name that you absolutely must have is already registered, you can try contacting the owner of the domain name. How you ask? Well you would use a service called WhoIs which tells you the name, address, phone number and sometimes even the email address of the website owner. Otherwise, you might try GoDaddy’s Back Order service where GoDaddy will wait until the domain name is about to expire then try to register it immediately. This is most likely only effective if the domain name is about to expire which WhoIs will also tell you the date to.

3. Real Estate Website Hosting: Every site needs hosting, regardless if its eBay, Amazon or your website. Real estate web hosting is not a type of website hosting only created for real estate oriented websites. Website hosting accounts can be purchased from my company for as little as $240.00 per year which includes storage, unlimited email access, unlimited email accounts and unlimited databases. Real estate hosting allows you to link your Domain Name to your website. This means that when someone types into their web browser,  it will take them directly to your site on your website hosting account.

4. Dynamic or Static Website Content?: This is a question of usability and interaction of your website with its visitors. Will your real estate design require a database to showcase available properties or apartments for rent? If so, then your website will be a dynamic website which pulls information from a database stored on your site hosting account. I recommend a PHP real estate script to run your website. These real estate scripts range in complexity from basic integration of a basic layout and table structure to a complex solution consisting of landlord contact forms, tell-a-friend forms, custom amenities list, Google Maps integration and more. Using a dynamic system also allows for easier updating as these systems usually consist of an administration panel which is protected by a secure username and password. The administration panel is where you will be able to login, navigate the categories of the website to change, modify and administrate different settings on your real estate website.

5. Converting Visitors into Customers: This fifth and final step covers converting your real estate visitors into actual customers or leads. When someone visits your website, they are basically nothing to you – completely useless unless you can capture their information to contact them. You can track your traffic through statistics programs that your real estate hosting company will provide you with. If your hosting company doesn’t provide you with the appropriate advanced traffic tracking software, then its time to move on. The most common way of capturing your customer’s contact information is through the use of a Contact Us page. This page usually consists of an HTML form where the visitor can fill in their name, phone number, email address and a message and click Submit to email you right from the website. Most visitors don’t prefer this style of generic contact form and would much rather use a custom “Request a Free Consultation” or “Have Us Call You Back” form. This makes them feel special and let them think they are getting something for free. Implementing one of these custom forms will help you get leads from your new real estate website.

I hope that the information contained in this article helped you understand the 5 basic steps to establishing a profitable real estate website and bringing a real return on your investment.

 

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